Ski Butlers Announces a Full Brand Refresh
June 17, 2020
Release at Will
Park City, Utah
Ski Butlers is proud to announce a refreshed brand with an updated logo and new website. The refreshed brand represents what customers value at Ski Butlers; a safe, easy, and convenient ski rental experience.
Over the past 16 years, Ski Butlers has become one of the fastest growing ski rental companies in the industry. With each subsequent year of business, Ski Butlers has grown in popularity, leading to expansion to over 50 resorts and serving tens of thousands of customers per season. With fast growth, customers, team members, and partners expectations for the brand have risen.
After years of debate, CEO, Bryn Carey, CMO Mike Cremeno, and COO Jake Hardy felt that the old logo with the infamous “Running Man” no longer accurately represented the Ski Butlers brand. In choosing the new logo, Carey said, “This is both a sad day and an exciting day. Since creating the Running Man in 2005, with help from a cartoonist in LA, this logo has represented so much about Ski Butlers and over the years has become very recognizable to anyone who skis. With feedback from those we trust most, we realized it was time to refresh the brand, to keep up with the times, and to represent our service more accurately. The process of refreshing the brand took us back to our roots and what defines Ski Butlers and forced us to look towards the next 16 seasons. We are excited to share our refreshed brand with you.”
In addition to the new logo, Ski Butlers has also revealed its new website, which had been in the works for two years. On the new website, customers will be able to more easily reserve their rentals with a seamless booking experience. In addition, Ski Butlers’ team members will have a brand new admin system on the website’s back end, which will allow for fully digital integration with deliveries. With no more paperwork and only tablets that sync with the new site, deliveries will be faster and customers will be able to enjoy even more time on snow.
About Ski Butlers
Founded in Park City, Utah in 2004, Ski Butlers is a full service, ski and snowboard rental delivery company with operations in 50 resorts worldwide. Ski Butlers delivery, support and pick up services allow customers more time with their families, more time on snow and more freedom while on vacation. Expert ski technicians provide custom fittings for boots, ski and snowboard rentals in the comfort of guests’ accommodations, offer full on-mountain support throughout each rental period and will pick up all equipment on guests’ final day. Adding a seamless transition between all 50 of its locations, now including Cortina and Val di Fassa, Ski Butlers stores each renter’s equipment preferences in order to make future bookings that much easier. Based on customer reviews, Ski Butlers has earned the coveted TripAdvisor Certificate of Excellence as well as numerous awards globally, including being named one of America’s fastest growing businesses by INC. Magazine four years in a row from 2015 through 2018.