The Rossignol Story
For over 110 years, Rossignol has handcrafted some of the most iconic skis in the world from its home at the foot of the French Alps. Inspired by the world’s first international ski competitions, Abel Rossignol produced his first pair of solid wood skis from his workshop in Voirons, France in 1907. Applying the same techniques used in cabinet and furniture making, the earliest innovations in ski construction and design came to fruition purely through French woodworker’s attention-to-detail and woodworking expertise, resulting in the first modern ski constructions. From a single piece of ash that had simply been shaped and planed to the first laminate construction ski (Olympic 41), to the first ski to incorporate fiberglass (Strato); Rossignol’s commitment to innovation has defined its 110-year history.
Today, in Rossignol’s private Atelier Course race workshop this tradition continues. Located just outside of Grenoble in Rossignol’s global headquarters, the Atelier Course Room is where history meets modernity, where tradition meets innovation, where the advancements of modern ski technology take shape to produce the best equipment for elite-level athletes to recreational skiers. Equipment that delivers on Rossignol’s promise of Another Best Day.
And it’s this equipment that we are extremely proud to showcase this winter in Aspen, CO, exclusively at the new Atelier Ski by Ski Butlers.
The Atelier Ski by Ski Butlers Store
Offering clients an elevated, high-performance demo experience in partnership with Rossignol, Atelier Ski by Ski Butlers is part of an exclusive new concept store in the heart of downtown Aspen. Located on the second floor of Rossignol’s new apparel boutique, Atelier Ski by Ski Butlers combines Ski Butlers’ revolutionary, world-class service with a one-of-a-kind, high-performance demo experience where Rossignol’s 110 years of skiing heritage, innovation, and craftsmanship take center stage. Named after the iconic French brand’s race workshop at the foot of the Alps outside of Grenoble, Atelier Ski by Ski Butlers offers exclusive access to a brand new selection of Rossignol products, including limited-edition skis and exclusive “sneak-peek” access to next season’s hottest new products. Clients will be fitted in-store on a walk-in basis or by reservation for a personalized fitting with highly trained Rossignol Ski Technicians. Clients are also able to take advantage of Ski Butler’s award-winning delivery, support, and pick-up services, allowing them the freedom to exchange and return gear with ease, enjoy more time on-snow and with family, make the most of their vacations, and experience Another Best Day.
And what makes this store so special?
- Exclusive gear from Rossignol, not found anywhere else in North America and limited access throughout the world.
- Skis from the 2019/2020 product line.
- Equipment found only at a select number of ski shops in North America.
- All equipment is 100% brand new.
Here is a sneak peek!
Black Ops 118
Strato ST Hero HP
Strato Famous 6
Hero Elite MT
Hero Elite Plus
Hero Elite Master
And much, much more…
- Experience 88
- Experience 84 Women’s
- Hero JR Multi
- Sprayer Pro
- Smash 7
- One LF Snowboard
- Diva Snowboard
- And we will be getting new and exciting skis every few weeks that we can’t even announce today!
If you are traveling to Aspen, CO this winter, we encourage you to stop in and ski on some of the most innovate ski & snowboard products in the world. You can find us at 521 E. Hyman Ave, Aspen, CO 81611.