We’re excited to announce that we are re-opening Aspen’s Atelier by Ski Butlers pop-up shop in partnership with Rossignol for a second year. What’s better than one Atelier pop-up in North America? Two! In addition to our involvement in the Aspen location, we are also featured in Rossignol’s new SoHo location, which just opened on December 12th.
ABOUT ATELIER SKI IN ASPEN
In French, atelier means “an artist’s workshop.” In Aspen, it refers to the popular, two-year-old boutique with exclusive Rossignol apparel on the bottom floor, and Ski Butlers ski rentals on the top floor. Atelier Ski by Ski Butlers combines unparalleled service with a unique rental experience. The ski and snowboard rentals include limited edition Rossignol models only available for rent at this one location. In addition, Rossignol allows for some of next year’s models to be rented here, which means guests are demoing skis not yet available to the public.
The first floor features apparel designed in both Milan, Italy, and the Alps for the sheek, “mountain to city” style. The store was designed with classic Rossignol flare, showcasing its red, white, and blue signature colors alongside its famed rooster.
President of Rossignol Group North America, Francois Goulet, says of the partnership “We are excited to extend our Aspen partnership with Ski Butlers for this coming season. The concept introduced first in Aspen, Atelier Ski by Ski Butlers, combines Ski Butlers’ revolutionary, world-class service with a one-of-a-kind, high-performance demo experience. Named after Rossignol’s Atelier Course race workshop at the foot of the French Alps, Atelier Ski by Ski Butlers offers clients access to a brand new selection of Rossignol products, including limited-edition skis and exclusive “sneak-peek” access to next season’s hottest new products. Clients will have the option of being fitted in-store on a walk-in basis, or can reserve VIP fittings by simply reserving online while taking advantage of Ski Butlers’ award-winning delivery, support, and pick-up services.”
FROM SKI BUTLERS
Riley Tippet, owner of Ski Butlers Aspen, says “Atelier Ski in theory was a great idea, but in practice it was fantastic! We are excited to build upon that success in year two. The partnership with Rossignol gives us the ability to showcase exclusive and limited equipment through our world-class service. The attention to detail we put into our services pairs beautifully with the attention to detail Rossignol puts into their skis and apparel. It’s everything people have come to love from Ski Butlers, with gear you won’t be able to rent anywhere else in the world.”
WHAT WAS THAT ABOUT NEW YORK?
Just in time for the 2019 holiday season, Ski Butlers’ partner Rossignol launched a retail boutique in the heart of SoHo, the fashion capital of New York City. Building on the success of Atelier Ski in Aspen, the new SoHo shop will feature “mountain to city” styles that are versatile enough to be worn at apres or through the city streets. Ski Butlers is honored to be featured at Rossignol SoHo, where customers can not only find the latest in ski fashion, but can also book their Rossignol ski rentals right in the store on the Ski Butlers kiosk.